[Tips] 6 Things every artiste can learn from Iyanya
Iyanya recently signed a recording deal with Don Jazzy’s imprint
Mavin Records. His decision left many wondering why he would go
from being a label boss to just an artiste.
The
singer revealed to Pulse Nigeria today, November 2, 2016 he felt it was
time for him to transition from his former position to one that enabled
him focus on just making music.
Here are five career
lessons we can all learn from the ‘Kukere’ singer’s recent move.
1. Be
honest with yourself
It would have been easy for Iyanya to have
lied to himself and said things were working when it wasn’t.
Obviously the singer wanted more. He recently told Pulse he left
his old label Made Men Music Group because he felt it was time.
As
a creative soul, it is important for you to be honest with
yourself. You can’t grow if you keep yourself inside a box. Don’t
run away from your truth.
2. Don’t be afraid
In Nigeria, we’ve got
something called the big-boy syndrome - most people want to be seen
as wealthy and successful with a bad-a** title to match when in reality it's all a facade.
Iyanya was
not afraid to leave the title of label boss behind. He did this in
order to focus on his other positions as an artiste and a musician.
3. Collaboration is key
There’s a saying “No man is an Island”; it’s
the same in music and in music business - you don’t have to do it
all on your own.
After working with Don Jazzy on his popular song ‘
Gift’, Iyanya and Jazzy recognized their music chemistry and they
their collaborations eventually lead to a signing.
4. Work with a
great team
Mavin Record’s is one of the very few labels that knows
their onions when it comes to the music business, artiste branding,
development and promotion - so yes Iyanya made the right move.
The
singer is also working with Temple Management Company, a talent
management company in Nigeria.
5. Learn from your mistakes and don’t
stop learning
Without any background in business, Iyanya began his
record label, Made Men Music Group (Triple MG) with his friend and
business partner Ubi Franklin. The singer learnt on the go and obviously knows
more now than he did then.
6. Rebrand
Never ever be afraid to rebrand. His
image is the same however his vibe is different. On his first
single release under the Supreme Mavin Dynasty is all about serious business. ‘Up to something’,
draws
from the singer’s past and looks towards his future. It's more or less a
teaser for what's coming next, but it's clear a new Iyanya is here.
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